Birthday parties are big business, especially for the 10 and under crew. Parents shell out an average of 400 dollars for an excellent party for their kids filled with friends, activities – and cake! Coming up with a creative idea or theme every year can be daunting, and backyard parties are a LOT of work. Maybe that’s why birthday parties have become enormous alternative revenue streams for family entertainment and sports centers. Parents are increasingly turning to kid’s party franchises to help them create memorable experiences for their kids.
Where There Are Kids, There Is Opportunity
Family Entertainment Centers is a $21 billion industry. Indoor play centers for kids bring in $658 million in revenue each year. In terms of franchising, the kid’s gym franchise industry is valued at $574.7 million. Families flock to these venues to spend quality time together, as an alternative to video games and other screen time, and in many cases, for exercise.
Places like these would be crazy NOT to offer a party package option as an upsell. Once a parent finds a place their child begs to visit, the venue becomes the obvious choice for a destination location celebration! Most venues bring in an average of $370 per party. Considering how many parties a center can host per month utilizing the same staff, that’s a nice chunk of change.
The Marketing Perks of a Kids Party Place Franchise
Who comes to kids’ birthday parties? Other kids. From the moment the invitation is received, the responsible adult in the party guest’s life has been made aware of the venue. If they know nothing else, they know they offer kid’s party packages. That’s touch number one.
The Marketing Rule of 7 tells us that a consumer needs to become aware of a product or service or be touched by marketing, at least 7 times. The invitation may even be touch number two if the child comes home from school already talking about the party because they have heard the invitation is en route!
Touch three may come with an online search to learn more about the venue, confirm its location or find directions. Touch four, of course, is the party itself. Surely the partygoers are having a blast, and the wheels are turning inside the heads of the other parents. At a minimum, one of them will inquire about party packages and pricing.
Touches five and six will be the tags on social media that parents will receive of their child having an awesome time at the party. This is a marketing touch that works even if the parents aren’t present at the party. Gotta love that free digital and social media marketing!
And finally, as if their kids’ non-stop talking about the most epic party ever isn’t enough, a thank you card will arrive as touch number seven. Adding a party package, or a variety of party packages, to the menu of available options in a kids or family venue is a brilliant way to spread word-of-mouth marketing.
Kids Party Franchise Opportunities
The most important part of providing kids’ party packages is making sure a venue is a cool place to party! If a venue can wrap up all the parent’s wants and needs in one event, they are very likely to book year-round.
To recap, here are the makings of a parent’s dream come true for their kid’s big day:
- Affordable, within the average of the $400 parents are willing to pay for the right event
- A venue with designated party space to fit up to 10 kids and their parents
- Fun activities that kids like to do, guided by employees and NOT parents
- Opportunity for food, paper products/décor, and cake
- Zero clean up
Shredder Ski is an Excellent Kid’s Party Franchise
The peeps at Shredder Ski know how to throw a party! Whether it’s an open play party for a group of toddlers or a snowboarding bonanza for a bunch of rambunctious 8-year-olds, Shredder has a party for you. Are you ready for this? When you book a party at Shredder, your group gets the entire facility to themselves, led by outrageously cool staff who know exactly the right activities for each age group.
Plus, if you want even more activities, like a competitive game of hide and seek, or a challenging scavenger hunt, they can arrange that for you too!
The founders of Shredder Ski School developed two different party packages to be implemented into their offerings, both fill a 90-minute time slot for pure party awesomeness. The Standard party allows for play in the general play area filled with gymnastic mats, bouncy forts, indoor sledding, and more. The Ski/Board package includes the same but adds ski and snowboarding time on the indoor slopes.
Parents love parties at Shredder because it checks all of the above boxes while also providing healthy exercise for the kids. All that sugar needs to be burned off somewhere!
Kids Party Franchises is a Smart Move
When considering investing in a kid’s party franchise, why not look for one that already has this winner of an alternative revenue stream in play? Shredder Ski School teaches the best ski and snowboard classes kids love even when they aren’t celebrating a birthday, so they knew they could leverage what they already offer to attract the party crowd.
H2: Shredder Ski School is an Excellent Kids Party Place Franchise
If you are considering investing in a kid’s party franchise why not explore the Shredder Ski School franchise opportunity, where sports and entertainment come together to provide an ideal venue for kids’ birthday parties? Take a look at the Shredder Ski School website and download the free E-Book about how investing in a Shredder Ski School franchise can be as much fun for you as the kids and families you party with.
