This is for all the prospective business owners who know they want to go into business for themselves, but who are still on the fence as to what that will look like. Maybe you already know you want to work with kids, or perhaps you’ve narrowed your search down to the sports industry. These are both moves in the right direction.
The Profitable Intersection of Kids, Sports, and Indoor Ski
If there is one true thing, it’s those parents that spend money on their kids, especially if it involves something good for them. It’s a good market to be in.
The sports industry in America is valued at $1.3 billion and growing, also a good market. Wouldn’t it be amazing then, if you could find a business that allows you to take a piece of both of those pies? One such concept is an indoor ski business.
What is an Indoor Ski Business?
It isn’t as confusing as it sounds. There are several concepts around the country that offer indoor skiing. All concepts are not created equal, however. There are some key components of a good indoor ski business, and then there are extra revenue streams with some that make them that much more appealing.
Then, there is the choice of whether to start your own indoor ski business, indoor ski school business, or indoor ski franchise business. In case you think those all sound like examples of the same thing, let’s clarify.
An Indoor Ski Business Should Mimic Outdoor Skiing, as Closely as Possible
A great indoor ski business offers several awesome components. First, the equipment should be top-notch. A slope is not just a slope, and creating an experience that mimics the mountains, well, that takes something special. Some indoor ski businesses use conveyor belt technology, so you feel like you’re moving on skis, but you are staying in the same place. Some indoor slopes are carpeted, or made with a smooth surface that allows for skis to glide.
Shredder Ski School, provides a unique experience by addressing the equipment, in an effort to create an experience that feels as authentic as possible to an experience on the slopes.
Ski Instruction in Your Indoor Ski School Business, or No?
A business owner should know whether there will be actual ski instruction in the building or just a place to practice for those who already know how to ski. As far as creating a target market goes, without the instruction component, owners eliminate a large demographic of both kids and adults who want to learn to ski in a controlled setting. For those who do include ski instruction as part of their service offering, they must be sure to get professional, certified instructors who can teach mountain safety in addition to ski technique.
Multiple Revenue Possibilities with an Indoor Ski Business
A great indoor ski business will provide a suite of offerings for kids and adults alike. Multiple revenue streams include things like class offerings for both skiing and snowboarding, private lessons, open gym time, birthday parties and events, and multiple levels of instruction. If their facility is large enough, they can offer a fitness center or strength training gym to complement the indoor skiing aspect of the business.
Each of these serves as a separate revenue stream all year round. On top of all of it, some businesses provide memberships as incentives for repeat business.
Indoor Ski Start-up vs. Indoor Ski Franchise
If a decision has been made to choose an indoor ski business as a vehicle for business ownership, then the only thing left to decide is whether to go into business completely on your own as a start-up or to invest in a franchise system. A start-up may feel like more of an uphill climb compared to a franchise model. That’s because the franchisor has worked all the kinks out ahead of time.
A franchise comes with a system that includes a literal blueprint for operations, marketing, and support, as well as initial and ongoing training, established vendor relationships, and more. Plus, they are regulated by the Federal Trade Commission, which offers an added layer of protection for both the franchisor and the franchisee.
An Indoor Ski Business is a Sensible Option
When you think of the potential an indoor ski business or indoor ski franchise business has, it might be something to consider. It serves multiple demographics, offers multiple revenue streams, and can run year-round. Plus…it’s just fun!
Imagine the incredible potential of an indoor ski business that caters to multiple demographics, provides numerous revenue streams, and operates year-round. It’s not just a business; it’s an exhilarating experience! Get ready to embrace the excitement of Shredder Ski and Snowboard School, Meet Chicago’s First Indoor Skiing Playground, proudly presented by the enthusiastic Lester family.
Indoor Ski Business FAQ
What is an Indoor Ski Business?
An indoor ski business is a concept that offers skiing indoors. It can involve different components, including quality equipment, skiing instruction, and additional revenue streams. Businesses like this can be a standalone start-up, an indoor ski school, or an indoor ski franchise.
What key elements should an Indoor Ski Business have?
A great indoor ski business should mimic outdoor skiing as closely as possible with top-notch equipment. It may include ski instruction for both beginners and experienced skiers, and multiple revenue streams such as classes, private lessons, open gym time, events, and potentially a fitness center.
What are the benefits of an Indoor Ski Franchise over a start-up?
Choosing an indoor ski franchise often comes with benefits like a blueprint for operations, marketing, and support, initial and ongoing training, established vendor relationships, and more. Plus, franchises are regulated by the Federal Trade Commission, providing an added layer of protection.
