Skiing has a front-door problem.
We built the front door.

A family's first day on snow almost always happens the hardest possible way: at a destination resort, on a single weekend, two hours from home, after spending a small fortune. It frequently goes badly — and a bad, expensive first day is exactly why most people who try skiing never come back. Shredder is the missing first step: an indoor, year-round, kid-first place to learn close to home, so the first day on the mountain is the good one. We've spent over a decade proving it across 9 locations and 30,000+ kids — now we're building the first national network, one operator at a time.

The sport is full.
The pipeline is empty.

By visits, skiing has never looked healthier — a near-record 61.5 million skier visits in 2024–25, the second-best season on record. But visits hide the real story. The people taking those runs are aging, deeply loyal, and shrinking in number. The industry's own trade association has spent two decades naming its single biggest unsolved problem: conversion — turning the people who try the sport into people who stay.

The first day decides everything.
And the first day is brutal.

Picture the family that wants in. They drive two-plus hours, unload in the cold, and spend a small fortune before anyone clicks into a binding — all betting that a nervous kid will magically have a great time on the hardest day of the whole experience.

The alternative

A first day that actually goes well — because it wasn't the first day at all.

We don't compete with
the mountain. We fill it.

This is the insight that makes the category matter. Every kid who learns to love skiing at Shredder becomes the exact thing the entire industry is desperate for and can't manufacture: a confident beginner who comes back. Shredder sits at the front of a customer lifecycle the resorts have never been able to seed themselves.

A family that starts at Shredder doesn't arrive at the resort cold and anxious. They arrive ready — and the first trip becomes the good memory that creates a lifelong skier instead of a one-and-done. That is the precise failure point the industry has spent twenty years and millions of dollars trying to solve from the top of the mountain down. We solve it from the bottom up, at the family level, before the trip ever happens. More confident families means more lift tickets, more rentals, more lodging nights, more season passes — and a win that ripples out to gear shops, travel and lodging partners, and the next generation of ski families. The mountain wins when the on-ramp works. For the first time, someone is building the on-ramp at scale.

The families say it
better than we can.

The clearest signal isn't from us — it's from the parents who watch their kids transform, and then can't stop telling their friends.

Early enough to matter.
Proven enough to evaluate.

Shredder isn't a 500-unit mature system where the best territories are already gone — and it isn't an untested idea. It sits in the middle zone serious franchise buyers look for: early enough that strong operators can still secure priority markets, but proven enough to evaluate across multiple locations, states, customer bases, and operating environments.

It starts with a session.
It doesn't end there.

A Shredder family doesn't churn when a session block ends. They move through an ecosystem for years — which is why this is a customer-lifetime business, not a one-and-done activity. The model is built for years of family touchpoints, not a single season.

Year-round. Six revenue
streams. No kitchen.

Most youth-activity franchises are seasonal and single-line. Shredder runs six revenue streams off the same slope and the same staff, across the whole calendar — with an operating footprint that's elegantly simple.

This report describes the Shredder model at a category level only — it contains no earnings claims, projections, or breakeven figures. Franchisee performance information, if any, is disclosed in Item 19 of the Franchise Disclosure Document.

A simple facility.
A serious operating rhythm.

A Shredder location isn't a restaurant, a trampoline park, or a seasonal ski shop. It's a year-round kids' training facility built around repeatable sessions, trained instructors, parent trust, and local demand. The model is designed to be understandable — but it isn't passive. The strongest owners stay close to hiring, culture, local marketing, and the parent experience.

You're not buying an idea.
You're joining a system.

At a distance, Shredder looks simple: teach kids to ski indoors. In practice, the advantage lives in the execution — built across many small, hard-to-copy pieces, and handed to you as a complete operating system.

Three curves are crossing.
The window is open.

Categories don't form on a schedule. They form when several independent forces line up at once — and right now, three are.

What makes a
location work.

Every business has execution risk, and we'd rather be straight about ours. The model is proven — but a location's success comes down to the operator, the market, and the site. Here's the honest version of what separates a strong Shredder from a struggling one.

Who we're looking for.

We're selecting a small number of partners in this expansion phase. We'd rather have the right operators in the right markets than fill the map fast. Most people who start the conversation realize it isn't for them — and that's by design.

$250K – $362K.
Full transparency.

The number isn't just a buildout. It's a decade of lessons learned, a proven curriculum, a launch playbook, and a network of operators who've already done it.

Investment ranges shown reflect Item 7 of our Franchise Disclosure Document. Actual costs vary by market, build-out scope, and operator. We will deliver the full FDD after our initial introduction call. Nothing here is a guarantee of any financial result.

Where we are.
Where we're headed.

9 locations across 6 states. 5 territories in active development. Roughly 80 metros still open and matching the Shredder profile. Markets are awarded exclusively — one operator, one protected territory.